BOXYCHARM

In their online retail, BOXYCHARM, an online monthly beauty subscription service, curated the perfect gift during the holiday season. Shoppers were invited to explore beauty products and customize their own BOXYCHARM beauty box – of which 628 boxes were sold and 88 annual subscriptions secured. BOXYCHARM’s monthly subscription surprises one with 4 to 5 full-size and luxury products from popular and upcoming beauty brands. The brand was able to create awareness, foster engagement, garner new subscriptions and see an increase in sales.