Coach Pop-Up Experience at Aventura Mall, Turnberry Media



Coach debuted their menswear collection with a pop-up exclusively designed for Aventura Mall. The pop-up featured their first menswear global ambassador, Michael B. Jordan, who not only served as the face for their Spring 2019 campaign but will also serve as the face of their men’s fragrance collection and launch a future capsule collection with the brand. The pop-up highlighted the house’s street-ready retro graphics, and was inspired by the Coach Guy’s on-the-go lifestyle and offered backpacks, belt bags, hoodies, t-shirts, joggers, sneakers and more. Alongside the activation, Coach had strategic media placements throughout Aventura Mall with the brand campaign and hosted an incredible private evening event for their key clientele. Daily they also had a bespoke Coach juice cart which served Raw Juice juices, giving the space a unique Miami flavor.

  • Digital In-Mall Advertising
  • Pop-Up Experience
  • Social Media
  • Visual Spectaculars