Converse selected Aventura Mall as one of 4 malls to offer shoppers Chucks By You experience, a complimentary customization engagement display where shoppers customized their own Converse shoes. An in-mall digital advertising campaign further communicated and promoted the Chucks By You display. A partnership with Converse retailers also promoted the brand and display program with in-store POP signs. Results showed 700+ pairs of shoes customized within a two-week timeframe, making Aventura Mall the #1 location.
