LIGHTBOX

DIGITAL FASHION JEWELRY

Lightbox Jewelry, De Beers lab grown diamond brand, unveiled its third pop up in Aventura Mall to continue creating brand awareness and educating consumers how lab grown diamonds are manufactured.  The Lightbox 400 square foot cube featured a full range of necklaces, earrings, bracelets and stackable rings and an interactive space where consumers where able to learn about the science behind the process.  The brand chose Aventura Mall for more than its premier status in the mall sector and heavy foot traffic of international locals and tourists. Lightbox’s fashion jewelry direction appeals to a wide range of women, according to chief marketing officer Sally Morrison, and she followed online orders to residences with Sunshine State zip codes. “We’ve always looked at where the customer is coming from, and Florida has been a pretty healthy market,” she said.  The one week Pop Up  reached over 115,000 people and garnered over 50,000 impressions collectively throughout media exposure.

  • Digital In-Mall Advertising
  • Pop-Up Experience
  • Social Media
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