Since 2012, BOSS has partnered with Aventura Mall throughout a variety of product launch brand activations and media executions. From the launch with Liam Payne including his appearance and private events, to the NBA and NFL collaborations, Aventura Mall has been host to exposing thousands of guests to the latest from BOSS. For the latest “Be Your Own BOSS” campaign, the brand popped up to engage guests with their latest collection and showcased their highly anticipated ambassador, Maluma. Each activation has resulted in highly successful traffic and sales lifts for not only the collection but the stores as well.
