To celebrate the launch of the HUGO x Liam Payne capsule collection, Aventura Mall was selected as the exclusive location for a HUGO Pop-Up and a special appearance event with Liam Payne. The HUGO Pop-Up showcased men and women’s capsule pieces where shoppers were able to purchase collection items and personalize their own T-shirts/Sweatshirts. To unveil the collection and Pop-up, a special appearance event greeted the HUGO ambassador with 1,000+ shoppers as they watched a live Q&A session hosted by Y-100 Enrique Santos and allowed 40 lucky fans to have a meet and greet with the model/singer. A private event was then held at the HUGO store where clients and influencers had an intimate evening with Liam Payne.
