Apple Pay’s point-of-sale campaign launched as a prominent digital out-of-home campaign in the Miami market during the third quarter of 2023. The campaign dominated Aventura Mall’s digital large formats and digital directories, effectively capturing attention throughout the property. The creative provided step-by-step instructions on setting up Apple Pay in the Wallet app and emphasized its ease of use, directly engaging shoppers at the point of sale in over 300 stores and restaurants at Aventura Mall.
