Dior

Aventura Mall was selected to host the exclusive Dior Garden of Dreams holiday pop-up experience, the brand’s only holiday distortion in the US for 2023. Taking over 3,000 square feet, the boutique’s design evoked the magic of the Tuileries Garden and transported guests on a fantastical journey through a snow-dusted, enchanted garden. The pop-up featured exclusive products and holiday limited editions from Dior’s beauty assortment in addition to best selling franchises, such as La Collection Privée Christian Dior, Dior Prestige skin care, and Rouge Dior makeup. Along with the brand’s in-market media presence, a complete in-mall media domination was cocreated to include experiential elements, extensive large format digital placements, static spectaculars, and point-of-entry takeovers. Dior Garden of Dreams achieved unprecedented success, ranking as Dior Beauty’s most successful pop-up. Additionally, each of Dior Beauty’s four points of sale across Aventura Mall surpassed the previous year’s performance.