Dior

Aventura Mall has hosted the exclusive Dior holiday pop-up experience for two holiday seasons, the brand’s only holiday distortion in the US for 2023 and 2024. Taking over 3,000 square feet, the boutique’s design has evoked the magic of the Tuileries Garden and opulence of Château de Versailles and transporting guests on a fantastical journey. The pop-ups featured exclusive products and holiday limited editions from Dior’s beauty assortment in addition to best selling franchises, such as La Collection Privée Christian Dior, Dior Prestige skin care, and Rouge Dior makeup. Along with the brand’s in-market media presence, a complete in-mall media domination was cocreated to include experiential elements, extensive large format digital placements, static spectaculars, and point-of-entry takeovers. Dior achieved unprecedented success, ranking as Dior Beauty’s most successful pop-up and sales driver to the additional four points of sale across Aventura Mall.