The Dolce & Gabbana Summer Vibes pop-up evoked the spirit of summer in Italy and allowed for customers to be whisked away to the Italian Coast across interior and exterior activation points. The pop-up featured Dolce & Gabbana’s Light Blue Summer Vibes, a limited edition which reinvented two iconic fragrances as was wrapped in the distinctive majolica print. Classic Light Blue fragrances were also available for purchase, and consumers were able to customize their bottles with personalized engraving.