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To celebrate the launch of  the HUGO x Liam Payne capsule collection, Aventura Mall was selected as the exclusive location for a HUGO Pop-Up and a special appearance event with Liam Payne. The HUGO Pop-Up showcased men and women’s capsule pieces where shoppers were able to purchase collection items and personalize their own T-shirts/Sweatshirts. To unveil the collection and Pop-up,  a special appearance event greeted the HUGO ambassador  with 1,000+ shoppers as they watched a live Q&A session hosted by Y-100 Enrique Santos and allowed 40 lucky fans to have a meet and greet with the model/singer. A private event was then held at the HUGO store where clients and influencers had an intimate evening with Liam Payne.

  • Digital In-Mall Advertising
  • Pop-Up Experience
  • Social Media
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