LACOSTE

LACOSTE has partnered with Aventura Mall in every significant brand moment, from celebrating its position as the official outfitter of the Miami Open to opening one of the first new brand concept stores in the United States. Experiential activations have amplified the Lacoste retailer sponsorship of the tournament and visual spectaculars have generated excitement and awareness for the brand and a close up look into the iconic designs of heritage of René Lacoste.