In its fourth year, LACOSTE partnered with Aventura Mall to celebrate the Miami Open and amplify the Lacoste retailer sponsorship of the tournament through a one-of-a-kind brand experience. Throughout the years, activations have included a premium viewing lounge, full-sized tennis court featuring live play, ping pong plaza and virtual reality experience. Each year, consumers are engaged with a series of events throughout the 10-14 day period, player meet and greets and a close up look into the iconic designs of heritage of René Lacoste.
