MERCEDES BENZ

Mercedes-Benz traveling pop up brand experience center opened at Aventura Mall and spanned over 3,000 square feet of retail storefront space, offering branded merchandise, automobile displays and activation areas to the mall customers. The Mercedes-Benz pop-up cultivated a dramatic debut by turning the entire store in to a black backdrop with a large Mercedes-Benz logo decal affixed to the storefront. There were five dramatic and cinematic monitors array walls created throughout the store which showcased video clips of the uniqueness of their automobile’s engineering, history of the company, and of course, the sheer beauty of their automobiles.