When seeking to expand their ticketed experience from Las Vegas to the East Coast, Snow Carnival partnered with Aventura Mall to bring its one-of-a-kind, magical winter wonderland to Miami for the first time. This family-friendly attraction boasted over 350 tons of real snow, sparkling lights, bumper cars, snowball throwing, and a snow-covered retail village for guests to indulge in wintery eats and treats. With its unique offering of a snowy experience amid the sandy beaches of South Florida, the media coverage and social media impact blanketed the market, and in partnership with Aventura Mall created buzz that generated over 60,000 ticket sales in less than two months
